Sunday, June 11, 2006

Aural/Visual: Nelly Furtado's Promiscuous + Maneater












Nelly Furtado
Promiscuous
Maneater

Following Nelly Furtado's dead-on-arrival sophomore album, Folklore, the once-acclaimed artist is ready to recover some lost ground. Enlisting the help of star-producer Timbaland as well as people ranging from Nellee Hooper to Rick Nowels and Chris Martin of Coldplay, Loose is about to unleash itself onto the charts.

If the first two singles are anything to go by, Furtado's foray into the rather pedestrian and crowded hip-hop scene is anything but brilliant. At the hands of Timbaland, first single Promiscuous is highly addictive and danceable with an unforgettable bassline. Furtado's transformation into a full-fledged hip-hop star is evident and convincing on video as well. Rather than appear as some scantily-clad bimbo in distress, Furtado shows Beyonce, Jennifer and Shakira that she too can shake that ass well. Lyrically, the song may be as simple as talking about a pair of salacious couple looking to bed each other, but the song will definitely be a dancefloor anthem of 2006 (much like Timbaland-helmed Missy Elliott tracks).

And to cash in on the success, her record company, Geffen, rush-releases Maneater to radio and retail. Lending his magic again, Timbaland and Furtado creates a track that brings 80's Prince to mind. Funky and equally catchy as Promiscuous, the singer sings of a scary woman who destroys men within sight.

There's nothing preachy or serious here, just a whole lotta fun. The impending album release on June 20 also features a Chris Martin track, All Good Things Come To An End, something worth watching for. (A+ for Promiscuous, A for Maneater)

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